Health Insurers Focusing on Improving Customer Service

Hard to believe to be sure but, according to CBS Marketwatch.com, health insurers are improving their game on customer service.  Maybe companies in other service-challenged industries will follow suit.  Airlines, are you paying attention?

http://www.marketwatch.com/video/asset/health-minute-insurers-focus-on-customer-service-2010-06-18/3050F011-5D51-4DFE-9B90-D5DD1D335F3E